🌿 Passionate about helping businesses to become more sustainable

Building a Greener,
More Resilient Future

I help organisations translate sustainability ambitions into measurable, meaningful action — from strategy and reporting to stakeholder engagement and circular economy solutions.

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🌱 Photo of Áine Martin
24+
Years Experience

Passionate about people, planet & purpose

I'm Áine Martin — a sustainability professional with a track record of helping businesses, public bodies and NGOs embed environmental and social responsibility at the heart of everything they do.

My work spans ESG strategy, carbon footprint analysis, sustainability reporting (GRI, CSRD), and stakeholder engagement. I'm driven by the belief that sustainable business is simply good business.

Based in Ireland, I work with clients across Europe and beyond — bringing practical expertise and genuine enthusiasm to every project.

Work with Me
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Mission

To help hospitality and tourism businesses thrive by integrating practical, sustainable solutions that enhance guest experience, reduce environmental impact and improve long-term profitability. Championing world-class hospitality through the lens of sustainability and regenerative tourism.

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Vision

A tourism industry that is resilient, environmentally conscious and rooted in genuine care for community, culture and future generations. Setting the standard for a regenerative Irish tourism industry through consultancy, education and ethical leadership.

Areas of Expertise

From high-level strategy to on-the-ground implementation, I support organisations at every stage of their sustainability journey.

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ESG Strategy & Reporting

Developing robust ESG frameworks, materiality assessments, and annual sustainability reports aligned to GRI, CSRD and TCFD.

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Carbon & Climate Action

Scope 1, 2 & 3 carbon footprinting, net-zero roadmaps, and science-based target setting to drive real emissions reductions.

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Circular Economy

Redesigning products, services and supply chains to eliminate waste and keep materials flowing at their highest value.

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Stakeholder Engagement

Building meaningful dialogue with employees, investors, communities and regulators to create shared value and trust.

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Training & Workshops

Interactive sustainability literacy programmes and workshops tailored to every level — from board to frontline teams.

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Policy & Compliance

Navigating the evolving regulatory landscape — CSRD, ETS, Green Claims Directive — so you stay ahead of requirements.

"We do not inherit the earth from our ancestors; we borrow it from our children." — Antoine de Saint-Exupéry

Ready to start your sustainability journey?

Whether you're just getting started or looking to accelerate progress, let's talk about how I can help.

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